Nintendo Won’t Embrace Twitch But Dabbles In Live Streaming On Its Own

Nintendo’s rocky relationship with Twitch got a new sound bite this week when Nintendo of America’s President Reggie Fils-Aime told Polygon that “We don’t think streaming 30 minutes of gameplay by itself is a lot of fun.” The remark addressed why Nintendo has not included Twitch streaming on its console the Wii U. Nintendo’s decision not to embrace Twitch on the Wii U has raised eyebrows among gamers as both Microsoft and Sony include native Twitch streaming on their consoles.

Nintendo seems just as confused as its fan base and has been sending conflicting messages about its position on Let’s Play videos and Twitch streaming lately. It was only last month Nintendo vocalized its plans to create an affiliate program to regulate user-made videos, split revenue, and address copyright infringement issues. Then this week at E3, Nintendo seemed to indulge streaming video by touting its Mario Kart TV feature in Mario Kart 8 and allowing Twitch to stream its Super Smash Brothers tournament.

Should Nintendo fall in line with its competitors and embrace the Twitch fad, or should it follow the Nintendo bible and attempt to launch its own proprietary platform?

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